Released on = March 3, 2006, 10:29 am

Press Release Author = The Yellow Press

Industry = Small Business

Press Release Summary = The Yellow Press, America\'s Least Respected News Source,
adds Google Adsense code to it\'s website and earns $1.13 its first week. Editor
David Weisz hopes to create a community driven website where the truth is fiction.
Reporters, Photographers and Graphic Artists wanted.

Press Release Body = Look on the wall of your local coffee shop, dry cleaner or
mechanic and you will see an item common in many small businesses, a framed
one-dollar bill. They're ubiquitous, iconic, in these shops. Banks provide them to
new commercial accounts as an advertising gimmick, they hang where customers can see
them, displayed among the photos of the little league team the store supports and
the owners children. And David Weisz, the operator of The Yellow Press,
(http://www.yellowpress.com/) a plain, undisciplined website with big dreams is
looking forward to the day he can display his own equivalent of the framed dollar
bill, a check from Google's Adsense program for $1.13, on the back of his laptop.

In 1981 Weisz, a lifeguard in Glenwood Springs, Colorado and three friends began an
underground newspaper that consisted largely of invented news stories, hand drawn
graphic art and contributions of prose and photographs from the community. Its
office was a mailbox at a junkyard where Weisz lived in a two-story school bus he'd
cobbled together from scrap. The paper was distributed free in the community,
advertising paid for printing, and little else. The paper reached 32 pages and
10,000 copies per month at its peak and gained some notoriety when an article about
millionaire Marvin Davis was reprinted in The Denver Post. The story, a scoop
detailing the purchase of the towns keystone tourist attraction, The Glenwood Hot
Springs Lodge and Pool by Davis for conversion into his private residence, had one
flaw, it was specious. Weisz eventually retired the venture, it was a lot of work,
and his junkyard and lifeguard jobs filled the time. The experience stuck with him,
a halcyon memory, and now, it's being resurrected.

It was less than a hundred page views, a few ad clicks, generating $1.13 in revenue,
but enough to inspire Weisz. He'd added the Google Adsense code as a lark. It wasn't
the amount, it was that someone noticed the site that fired him up about making the
website more than just a few entertaining posts for his friends and family. Not
computer literate, he's wading into such arcana as CMS programs, database driven
websites and PHP programming with the goal of creating a community driven website.

The Yellow Press will be what its name implies, scandalous, sensational and full of
articles factional and fictional. It's a key principle, the factual interspersed
with the false, for as Weisz sees it, only by hearing both can someone discern the
difference. Although in its infancy, he hopes to create a fully featured site with
all the departments of a traditional newspaper including a free classified ad
department. He's hoping to attract artists, writers, photographers and website
designers to build the site into something useful for an audience with a sense of
humor. And as for the revenues, he's only hoping they'll cover the cost of
publication, after all, the check for $1.13 won't to be spent, it's slated for
framing.






Web Site = http://www.yellowpress.com

Contact Details = David Weisz